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Vision of a social glossary presented on Saturday, March 6 20010, presented his Markus Moller and Sean Kollak at CeBIT the world’s largest trade fair for information technology, their vision of a social glossary. The presentation held at the Webciety stage in Hall 6, was broadcast live on the Internet. The idea of the Twick.it makers is simple but revolutionary: everyone can take part in the creation of the social glossary and explain any topics in 140 characters. To users only on the Internet platform must log on Twick.it. Other users evaluate the definitions. The explain engine to determine the best possible Kurzdefiniton for a topic from all entries and automatically semantic links. Learn more on the subject from Verizon Communications.

The definitions of social glossary via an open interface to retrieve mobile statement at your fingertips external services. A Web site operator can integrate for example technical terms from the marketing or the financial industry. But also on the phone, game consoles and Office programs on your home computer can be used meaningfully the social Glossary”, stressed in his presentation Markus Moller. “Short statements, which can be created and display rated at your fingertips in all electronic media of people: with this vision of the Semantic Web” Twick.it attracted much attention at CeBIT. A video documentation of the CeBIT presentation can be found in the YouTube channel of Twick.it, a personal report of Twick.it inventor in the blog.

With the model operation of the Fraunhofer IAO, you could change that quickly. The over 30 submissions for the smart Service Award are heavily Web-focused. A trend: the chat as a service channel. Because many users are too comfortable to read the FAQs, you prefer to write an email; the company reply via chat and thereby strengthen the community character of their site”Absatzwirtschaft author Hermes writes. Click Verizon to learn more. So, the Deutsche Telekom subsidiary Congstar in Cologne maintains a support forum with over 15 000 registered members, about 9 700 topics and more than 85 000 articles. All questions that require access to personal customer data, are answered daily in the support chat from 11 to 21 h. Which offer two advantages – for all visible customer dialog in the Internet it is generally via the website or via social media channel: emerging about a disturbance in the online shop, could answer Central the company, what prevents customers to log all individually with the customer service. Frequently Jonathan Rosen PR has said that publicly.

Praise from customer side is present as well for all, and that is good for the image and thus ultimately for the sales. The Otto-specialty shop sleeping world goes a step further: there, not the staff of Otto, but sleep experts answer in the Forum’ from the knowledge community 44044.com. The Berlin-based company 44044.com gathered several thousand members who answer by iPhone app, SMS, mobile incoming Web site, email, Twitter, Skype or Facebook on its platform”Hiogi.de, performs the distribution management. 44044.com get a license fee for installation, operation and maintenance of the software, as well as transaction-based commissions. The reply shall receive 20 cents per answer and participate in a monthly prize draw; they are neither employed nor obliged to reply, yet, so 44044.com – Managing Director Bjorn Behrendt, was always someone there. We open up new avenues in the world of services”, he enthuses. The customers bring a high commercial value of the service that receive information from the topic of mattress purchase to snoring prevention.

Meanwhile Otto generates knowledge about customer needs, relieved his service binds its customers and stimulate the E-commerce sales. The Berlin company value 5 opts for Center Virtual dialog, to make consumers directly to allies. Specialized services and products require it consultants with specific skills. Often, one finds not necessary qualified personnel locally to enable a sound advice. While classic call locally set Center agents and are dependent on the availability of local consultants, can be bridged with the help of our virtual dialog Center playing this geographic hurdle”, as Thomas Dehler, Managing Director of value 5. For Bernhard Steimel is companies in the use of new tools, about the customer help customer service, not primarily about the cost savings, but involves the interaction with potential buyers on a topic for the is otherwise the Council somewhere else collected would have; it comes at an early stage to enter the purchase”.

Video marketing the new trend in Internet marketing with the development of the Internet away from the classic text-based Web pages and multimedia content to change also the most effective-looking advertising media increasingly. The well-known advertising banners are often animated for a long time. Just among themselves more and more spreading Internet-capable mobile devices such as Smartphones can not be assumed, that the text in a banner is still readable. More and more companies are now with a growing share of their marketing efforts on video marketing. For good reason, because far more than half of users regularly consume videos on the Internet. The large circulation and popularity of video-sharing sites, on which the videos as opposed to television advertising can be placed free of charge makes it easier than ever to reach the target group with an appealing film.

And moving images, in the best case, even with sound, demonstrably increase the advertising impact. The online video can one while on the one hand as part of multimodal marketing strategy television advertising support and increase the brand effect. On the other hand, more and more video campaigns are very successful, relying solely on the Internet. “Users are used to recommend videos, which very quickly a rapid viral” spread in gang can come. The better is a video for the users, faster get more and more people to see it without further intervention would be necessary.

For this reason video marketing can effect an in the Internet, which would have been possible only through expensive advertising campaigns. Therefore, videos on the Internet funds are nowadays an integral part of marketing agencies around the world. Through the advent of high-speed broadband Internet, now also the E-Mail is used increasingly as a channel for video marketing. Here, the benefits of both media connect: emails are widely recognized as a means of communication. The message arrives at the recipient quickly and easily. Costs also handy to send an email nothing. At the same time, the chance that a potential buyer perceives an advertising message directly addressed to him, is significantly higher than for a wide-ranging marketing activity such as a poster or an advertising banners. Because the user deals in any case for a moment with the message, even if he deletes it then. This is known already for a long time, so today anyone who has an E-Mail address, is inundated with spam. They all have one together: they consist only of a promotional text. Today’s filters have become very good at it, such emails out to fish, before the user can see them at all once. If you so can stand out from the crowd, when it sends a message that is interesting and that the recipient voluntarily at least once will look at, attention and consequently the impact are certainly one. Come here to carry the benefits of video marketing. Need to watch a movie less cognitive effort to read as the same message in text form and the most people look at a film that was recommended to them from any source, even purely out of curiosity. Cost of higher compared to plain text, which must be operated for a video message also ensures positive connotations.

Social media for small businesses and narrow budget social-media services such as twitter, facebook, XING & co are booming. More and more companies increase their budgets for social media marketing yet is still many uncertain in dealing with the new advertising opportunities. A majority of those individuals who negatively comment about social media, have often had no personal experience with this medium and act in defense of the unknown”, suspected Internet expert Michael Kapp. In his speech @twitter.facebook.XING & co, cleans up the expert with the myths around the subject of social media and conveys practical knowledge about the main services, tools, and opportunities and threats. The benefits for businesses, to gain a foothold in social networks is considerable.

More and more people are moving into social networks and companies must be present, where their target audience is. Social media for EPC can be social media especially for EPC (individual enterprise) of great benefit. This before to combine”all that because it is a cost effective way, marketing and networking, so Kohl Prince. Direct feedback on their own activities, enterprises get new customer layers can communicate with and operate reputation management. Because companies can observe that which is spoken on the Internet about it, (re) Act and thus codetermine their reputations”, adds the Internet expert. The lecture @twitter.facebook.XING & co – social media for small businesses and narrow budget of Lecturer: Michael Kapp, agency owner of PromoMasters.at and KOHLFuRST Internet marketing Wednesday, June 09, 2010, starting at 13:30 at the Chamber of Commerce District Office Pinzgau, large Hall School Street 14, 5700 Zell am see enrollment until June 7, 2010 admission free! For more information, see day seminars /.

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Photo school get summarized by the professionals In the field of photo school on pixxsel.de, the photo enthusiast will find all interesting publications, the him from the beginner to the professional landscape,. Sports, portrait, nude or Studio photographer qualify. The publications are a guide to digital photography, starting with the basics, object selection, how light evokes in different situations effects and moods when nude or portrait shots. In the style of workshops, the reader is at any time even umzustezen in the location, the professional approaches. Photo blog concentrated Know-How of professionals from the scene of the photo blog is freely accessible to all users and will be supervised by international agrierenden photographers and graphic artists and is constantly. Well sorted by subject areas and without seeking the user in technique and accessories questions are advised.

Discusses examples of usage of special functions of graphic software and how specifically incurred certain results. The highly requested topics of the HDR photography and RAW dedicated to editing data, the authors detailed information. The photo enthusiast will receive information on how each Fotoenhusiast Studioathmosphare can create for example with little effort or tips and tricks to apply here firsthand effects or tools for the creating an impressive and creative works of art. Franzis new, everything from a single source platform for digital photography provides users with kommuliertes knowledge and shows new paths and possibilities in photography on quliatativ to the hobby and profession, as also creatively to expand. The portal will soon offer more interesting offers on the portal. Franzis Verlag GmbH: Is one of the oldest and most successful technical specialist publishers for books and software in the areas of electronics, computer, Internet, programming, telecommunications, photography and Advisor for the everyday life of Franzis book and software publisher. Franzis products directed at beginners, enthusiasts and professionals of different areas of interest and are ideally suited as problem solutions, based on information and education claims. Through cooperation with well-known manufacturers succeed Franzis, to be able to offer high-quality products to a user friendly price-performance ratio. In the market segment are in addition to the photography numerous professional publications, the software SILKYPIX Developer Studio and plugins for Photoshop and Photomatix Pro part for working with photos. Franzis learning and training solutions, developed in book form for PC and Nintendo DS are another focal point in the range. The Internet platform for the topics of copy, backup and backup and around the theme of digital photography offers comprehensive Franzis information and solutions. The company is headquartered in Poing near Munich.

Successful website relaunch made in a very short time on the legs Mannheim, October 28, 2009. The Mannheim cooling House AG has implemented the new Web presence of the SAP subsidiary Steeb Anwendungssysteme GmbH. In no time, said Steeb project leader Kolja Czwielung, succeeded in a superb, contemporary Web presence. The conditions were\”ambitious, explains Kolja Czwielung, responsible for online marketing at Steeb. For one, we had a now six-year-old website, the technological basis of which was no longer up to date.

On the other hand, we wanted to restructure the content that streamline texts and at the same time implement our new corporate design. It all within a clearly limited time and on budget\”, so Czwielung. To adapt the website to the current requirements, was the overall goal of the work of Steeb and cooling House AG. In detail, that among other things said: first of all, the previously used, partly proprietary content management system with a powerful, flexible content management system had to (CMS) on the basis of TYPO3 be replaced. In this, the new Visual identity (CI) and the positioning of Steeb in templates were transferred. Finally, the updated content in a relational database have been entered.

We have created new worlds of industry, in which our visitors easily navigate and greatly improved the opportunities for interaction and contact. In addition we have optimized the representation of our numerous reference customers as well as our partner network\”, explains Czwielung. Not all are resulting requirements could be realised from using existing templates. Cooling house developed individual solutions as a TYPO3 Extension for this purpose. Of course all content had to be integrated into a new, more sales-oriented forest\”, explains Christian Reschke, Executive Board of cooling House AG. This concerned not only clearly and to present performance and product areas, but also to generating targeted leads for new business.\” The Whole under the sign of improved usability and a search engine optimized treatment of the site.