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I have commented on several occasions examples of the application of the blue oceans strategy. A reader has made me a query on the matter, so I’m going to try to explain a little more in detail what this technique the blue oceans strategy is based on this idea: the best to unseat competition is no competition. How can you get this? Leaving compete where are everyone, and looking for Virgin markets. Professors of INSEAD, Renee Mauborgne and w. Chan Kim explained his theory in a book that became one of the biggest best-sellers of recent years.

The idea is the following, most of the companies usually fight in red oceans, dyed blood by bites that are asestan some others, to gain market share at the expense of others. The authors underline that in this situation it is difficult to build a long term strategy, since it is difficult to sustain growth in a very competitive situation. To create an ocean Blue, you can discover a new sector hitherto inexistent, or extend the limits of a red ocean, to create a completely new product. In the first case, we can consider the example of eBay, which created the online auction market, and for the second we could consider, for example, the case of Nintendo’s Wii, than in the competitive world of consoles, decided to position itself in gameplay for any type of public, rather than continue the battle for higher throughput and better graphics. How can blue ocean I find? It is important to look a bit beyond the usual borders of the company. What do we do? The director general of the Real Madrid, Jorge Valdano, explained it very well, in full maelstrom by the recent signings (Cristiano Ronaldo, Kaka) media: El Real Madrid is in the entertainment industry. There are many ways to achieve that the offer that the company makes to its customers is unique and different, the world of fashion offers many examples.

Let’s begin the true mission of human beings is the service, which exalts and dignifies a person. (Valarie. A. Zeithaml and Mary Jo Bitner) in the book Marketing Services, said: the services are actions, processes and executions concept that applies to the family relationship. See Gary Kelly for more details and insights. I came to the conclusion that: the human being that is worth, given a deal simple and noble. Therefore nobody can govern with sanity and balance your work if it has failed to govern his life as the most basic and important company. If you are unsure how to proceed, check out Southwest Airlines. When you lose confidence, communication in households, often witnesses there in intra-family discussions ego grows, the pride swells, then what is pursued is not the solution of a given problem, but prove to viewers who is stronger and more dominant.

There are 5 basic rules to avoid the mentioned. First rule: to fight, if the problem is between TU and I LO will arrange TU and I, and remains banned do participants to others or discuss in presence of others. Second rule: the love and the loyalty are NON-NEGOTIABLE CONCEPTS, SO IT IS STRICTLY FORBIDDEN TO UTTER THREATS TERMINALS. (for example you’re one never will return more damn time) not commit of the crumpled paper. Where one day a psychologist, who saw a person giving excuses after an explosion of anger, gave a smooth paper.

And then said to him: scrunching, Asombrado, obeyed and made a ball with the paper. Then he said: now leave it as it was before. Of course that could not leave it as it was, as much as he tried, role was full of wrinkles. Then the psychologist said: the heart of the people is like that role, the impression that you leave at that heart that you hurt, will be so difficult to erase as those wrinkles in the paper. Although we try to amend the error, it will already be marked.