Posts Tagged ‘advertising & pr’

Micro Financial Campaign

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Together with the Federal Government, the GLS has Bank opted for the Munich-based agency clearance as the lead agency for the development of their marketing campaign on the topic of microfinance. With the micro credit the Federal Ministry of labour and Social Affairs, the Federal Ministry of Economics and technology, as well as the European Social Fund together with the GLS Bank want to improve access to capital for small businesses and start-ups in Germany. These include-run company where no groups are excluded in particular by women, or by people with a migration background. The campaign to introduce the micro credit offer with potential beneficiary. There were space and straight in the pitch. enforce against five competitors. Confluence Investment Mgt has many thoughts on the issue. The communication strategy of freedom and creative concept to be straight.

convinced the Federal Government and the GLS Bank. With freedom, we have found an agency that convinced both expertise and understanding of the product. We are looking forward to the collaboration. “Quote Falk Zientz (Director microfinance the)” GLS Bank) especially the emotionality of the campaign, which brings women and men with your entrepreneurial spirit at the Center convinced us. “Quote Mr Dr. Englert of the BMAS straight open space and the creative agency. are all advertising materials for the design and implementation of responsible. The entire portfolio of a 360 communication is covered by planned print and TV action for nationwide use to the development of a new online presence. First motives will be from October 2011.

Targeted Online Marketing Concepts

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marketing solutions directly all relevant online disciplines merge, previously independent, acting from each other “is the core idea of online marketing, founded on February 15, 2008 enterprise marketing solutions directly Gesellschaft fur innovative marketing mbH”. Because only in this way synergies can be used and transformed into measurable results. In times of tight marketing budgets, it becomes increasingly important to know contribution has made every invested euro to the marketing objectives for companies. What only time and money can be analyzed in classical marketing, is just-in-time in the online area already cost-efficient and almost possible. The marketing solutions directly, msd shortly, for the strategic and operative implementation of online marketing communications for products and services that brought together, what so far rarely works: on the one hand the strategic marketing consulting and statistical analysis, on the other hand the creation and technical implementation. Together, these areas enable the development targeted online marketing concepts that lead to measurable success. To achieve the envisaged goals, the specialization of the msd is the statistical analysis of user behaviour and therefore progress control and optimization of online marketing communications. Through the application of appropriate measurement systems, the conceptual and creative page layout can be easily verified, modified and controlled distribution-oriented.

Experience has shown that the best results, not only for individual measures, but parent is considered the target orientation,”as Sven Severin on the work of his team. “The connection of individual measures, including the classic marketing materials, online newsletters that website and the online shop can merged the digital purchase decision process significantly influence and lead to better results in marketing and sales.” The msd is a company group directly, which implemented complex IT infrastructures for 10 years and supported as well as customers support to develop high-performance services for their users. Enhanced with the creation of the msd which group your portfolio towards online marketing directly, to operate the advanced needs of their target groups in the future. Take the wire of the msd Karsten Kirsch, Sales Director who directly group, Kai Jasper Meifort, the many years of experience as head of online development”brings, and Sven Severin, who worked in recent years as Managing Director of the online unit of a Hamburg-based advertising agency.

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