Posts Tagged ‘marketing’

Micro Financial Campaign

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Together with the Federal Government, the GLS has Bank opted for the Munich-based agency clearance as the lead agency for the development of their marketing campaign on the topic of microfinance. With the micro credit the Federal Ministry of labour and Social Affairs, the Federal Ministry of Economics and technology, as well as the European Social Fund together with the GLS Bank want to improve access to capital for small businesses and start-ups in Germany. These include-run company where no groups are excluded in particular by women, or by people with a migration background. The campaign to introduce the micro credit offer with potential beneficiary. There were space and straight in the pitch. enforce against five competitors. Confluence Investment Mgt has many thoughts on the issue. The communication strategy of freedom and creative concept to be straight.

convinced the Federal Government and the GLS Bank. With freedom, we have found an agency that convinced both expertise and understanding of the product. We are looking forward to the collaboration. “Quote Falk Zientz (Director microfinance the)” GLS Bank) especially the emotionality of the campaign, which brings women and men with your entrepreneurial spirit at the Center convinced us. “Quote Mr Dr. Englert of the BMAS straight open space and the creative agency. are all advertising materials for the design and implementation of responsible. The entire portfolio of a 360 communication is covered by planned print and TV action for nationwide use to the development of a new online presence. First motives will be from October 2011.

Targeted Online Marketing Concepts

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marketing solutions directly all relevant online disciplines merge, previously independent, acting from each other “is the core idea of online marketing, founded on February 15, 2008 enterprise marketing solutions directly Gesellschaft fur innovative marketing mbH”. Because only in this way synergies can be used and transformed into measurable results. In times of tight marketing budgets, it becomes increasingly important to know contribution has made every invested euro to the marketing objectives for companies. What only time and money can be analyzed in classical marketing, is just-in-time in the online area already cost-efficient and almost possible. The marketing solutions directly, msd shortly, for the strategic and operative implementation of online marketing communications for products and services that brought together, what so far rarely works: on the one hand the strategic marketing consulting and statistical analysis, on the other hand the creation and technical implementation. Together, these areas enable the development targeted online marketing concepts that lead to measurable success. To achieve the envisaged goals, the specialization of the msd is the statistical analysis of user behaviour and therefore progress control and optimization of online marketing communications. Through the application of appropriate measurement systems, the conceptual and creative page layout can be easily verified, modified and controlled distribution-oriented.

Experience has shown that the best results, not only for individual measures, but parent is considered the target orientation,”as Sven Severin on the work of his team. “The connection of individual measures, including the classic marketing materials, online newsletters that website and the online shop can merged the digital purchase decision process significantly influence and lead to better results in marketing and sales.” The msd is a company group directly, which implemented complex IT infrastructures for 10 years and supported as well as customers support to develop high-performance services for their users. Enhanced with the creation of the msd which group your portfolio towards online marketing directly, to operate the advanced needs of their target groups in the future. Take the wire of the msd Karsten Kirsch, Sales Director who directly group, Kai Jasper Meifort, the many years of experience as head of online development”brings, and Sven Severin, who worked in recent years as Managing Director of the online unit of a Hamburg-based advertising agency.


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Franchising – now anyone with desire can find tons of literature on the topic of franchising. This unique system of the company’s development through a clear copy of its scheme and the use of business its brand, technology, production methods, marketing arrangements and other benefits. From the moment when, in 1851, the company entered into with distributors Singer product first written agreement on the transfer of the franchise, its essence has not undergone any significant changes. Today, the company said DeSheli the world on a new system of doing business, the company’s development and promotion of products patented under the trademark TLM. So, try to to understand the essence of the claimed system and what are its advantages over the existing schemes of doing business. All franchises offer little or no fundamental differences.

Companies offer Franchisor the adjusted scheme for creating an administrative structure and control the business under the auspices of the brand. In principle, it is strong and the franchise. It allows you to avoid reinventing the wheel again, and take advantage of existing developments. A person who wants to buy a franchise, while a unique opportunity to start their own business, with virtually having no business experience. In this case, to the fore such quality as the ability to go from a given course.

In the U.S., some of Franchisor to clarify the requirements put forward to potential franchisees that experience even undesirable. Because if a customer franchise – new to the business, he it will be easier to implement a clear framework of standards imposed franchisor. While not all companies involved in franchising, providing training centers, where the franchisee can receive training and learn all the secrets and tricks of doing business, and even fewer companies offering full support and training in the process of cooperation. This attitude to the franchisee is a serious deterrent to the development of franchising in Russia. A distinctive feature of the work with the company DeSheli is that the company’s policy aimed at attracting the most competent and highly qualified partners. To achieve the necessary result of training is not only to franchisees, but also the directors of departments of his future office. In addition to intensive training each franchisee and his entire team must acquire practical management skills now based on the current representation. At the same time throughout the collaboration at any time as they can get additional training and consultation from the main office or from other employees representatives on all issues. Upon completion of training to certify, under which the company estimates the readiness of a new partner. The seriousness of intent in getting trained and well-trained partner says that the company guarantees to return the money paid for the franchise, if learning becomes clear discrepancy between the potential franchisee with the company requirements. Company DeSheli abandoned the practice of charging any additional fees from franchisees. The only payment, provided the company is buying a franchise, which includes the license, the system of doing business and brand. Franchising is a good the fact that even a novice businessman is much easier to start with an already well-known brand, which occupies a niche market. On the other hand – given all the payments, the rate of return here quite long. Therefore, before signing the franchise agreement, you must find out all aspects of training and support from the franchisor. Even better, contact the already running franchise and see what actually it is. Franchising in general, very a viable system and the market offers on it will only grow with each passing year.

Modern Methods Of Promoting Banking Credit Products

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This article focuses on the emergence of a qualitatively new approach to attract customers – individuals in the financial and banking institutions and highlight the major challenges to promote "beautiful" banking proposals people-centered. Also, the authors of this paper justify the need to finance public education as an effective way to create a huge number of loyal customers (including the passive part of the Russian population) and to attract more active population in the financial and banking institutions through the promotion of services and products on the domestic financial market. If you want bankinizatsiya the country – action. After a series of frauds on a national scale and the 1998 crisis, Russia's human psychology has undergone significant changes – the desire to invest somewhere else changed their life savings sustained hostility to various financial instruments. Often wishing, for example, a loan to buy a car even speculate what would happen if a creditor bank suddenly "collapse." These thoughts are similar to ideas about what to choose insurance company when you make a CTP on my machine. And in either case, as you know, it does not matter what bank or any insurance company to choose. All that matters is the price issue, but rather the value of spending (In case of a loan – the interest rate, method of calculation and commissions, as in the case of insurance – just the cost). What can we say about the attitude to different ways of investing, available on the domestic market when Most of them uses only that part of the active population, which even in the above times are not lost and managed to earn.

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