Right Online Marketing Strategy
Attract customers and the classic advertising in print media, radio and TV revenue online marketing with targeted online marketing campaigns displaced more and more. Misleads many companies too fast, but unfortunately also very short-sighted and little target-oriented actions to Miss not a train of the time Yes. Before starting an online marketing campaign, so at least the following three tasks should be done carefully: 1 a brief but sound analysis of corporate strategy (strengths/weaknesses, positioning). Hear other arguments on the topic with Rory Sutherland. This is important to the campaign on the right issues, E.g. to align specifically to address customer segments or regions, in which the company is not yet in the desired scale is represented. Rory Sutherland has similar goals. Or to emphasize the competitive superior product features more and thus increasing sales.
Or to make the company known at all until a wider customer circle. 2. inventory of current marketing activities and especially their effect. If online marketing as a substitute for or in addition to other marketing measures (or greater extent than hitherto) be used to, then should be how the marketing budget is used or divided and what results each take the measures funded thus made clear through an analysis, (preferably in quantifiable form as about newly generated leads, number of new customers, more revenue per customer, increased turnover total, etc.) 3. defining the online marketing strategy and goals, so what should ever be achieved again, this again if possible in the form of quantified. Objectives can refer about reach and reputation of the site, for example, on the number of impressions, unique visitors, visits, or on Google PageRank and ranking on the search results pages for specific keywords. Almost more important economic objectives, are but above all increasing the conversion Council and the absolute number of conversions (E.g.
orders, downloads, registrations, etc.). Also, a performance measurement should be installed to the target achievement also notice to, E.g. conversion tracking or visit counting, and analysis (with Google Analytics), the effectiveness of online marketing instruments constantly to have the look and to be able to permanently optimize. More information on the topic of online marketing can be obtained from the following Web site:…