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History of the Academy of National Economy under the Government of the Russian Federation nachinaetsya10 October 1977, when at the Institute of economic management that had existed since 1971, “to improve leadership training for work in the ministries, departments and other bodies of economic management “created a new institution – the Academy of national economy. And in 1992, according to the Russian Government Academy was renamed the Academy of National Economy under the Government of the Russian Federation. The Academy consists of: 3 branches, 18 faculties and 58 departments (including 14 producing), post-graduate with two areas of activity (2 and 2 economic law specialty), research institutes and centers, academic and research library. September 20, 2010 under Presidential Decree ‘EDUCATION OF THE RUSSIAN ACADEMY OF NATIONAL ECONOMY AND PUBLIC SERVICE IN PRESIDENT OF THE RUSSIAN FEDERATION ‘by joining the Academy of National Economy under the RF Government of the Russian State Service Academy under the President and the 12 regional academies of public service established unprecedented new institution – the Russian Academy of National Economy and Public Service at the RF President. Today the Academy – is a fundamentally new and unique in scale educational institution with a unique campus of Moscow and 60 branches in almost all regions of the country. This is the largest educational institution in Russia. Approximately 100 000 students and staff. This multi-level scientific and educational complex, which implements a model of permanent education, in which the program of secondary, higher and secondary vocational education, pre-university and postgraduate training.

Academy the first place: the number of international programs, the number of MBA programs, on the demand for graduates among employers, in the media rankings among economic institutions. Center for Creative Technologies is part of the Faculty “Moscow School of Social and Economic Sciences” of the Russian Academy of National Economy and Public Service at the RF President. The center was established under the influence of new economic realities: Modern economics without a major creative component is not competitive. With the decline in raw material component of the economy, increasing the role of creative tools for promoting goods and services on the market. Art is a profitable business. The Centre was established research and educational school-oriented training of managers of creative industry professionals in the field of design, communications and the art business, integrated into the international research on “marketing communications, creative management and art – the business and providing education on the level of the leading schools in the world.

What is copywriting? Writing – a relatively new naprvlenie the Russian recruitment market. Copywriter – this is a commercial writer who creates texts purely applied purposes for which paid for. Here are a few transcripts profession copywriter, partly explaining the meaning of the word: advertising journalist, writer and business developer of commercial texts. In other words, a copywriter should be able to write any text, using special communication techniques, creativity and technology, written persuasion. The task of the copywriter is to simply and vividly, clearly and concisely convey to the reader features and advantages of the advertised object. It may seem that the literary activity of copywriting has nothing in common, as are the texts only on request. Nevertheless, we are talking about a special area of advertising creativity, where special rules for filing information, logic and order of presentation determines the quality of work and results.

Who can become a copywriter? Today many people, learning about new industries, is proud to declare: "I am going to start soon to earn a living by writing texts and articles. By the way, do not know how much to pay for copywriting? ". As experience shows, all apparent at first glance a simple and easy, it becomes a problem when trying to implementation without the skills and knowledge. Copywriting is necessary and possible to learn, for example, in absentia, the online copywriting school or classroom training courses in your area. This is perhaps the only profession where no age, or deep knowledge in specific subject areas of special significance have not.

St. Petersburg Branch of the Moscow Academy of the labor market, with the September 2009 launch new and unique in their content courses in which everyone can learn the basics of copywriting and business skills of written communication. The program includes a training center, "ART" some thematic courses of various kinds: a general course in "Written communication" professional training course "Basics of Copywriting" and exclusive corporate course "Commercial texts and business letters." What needs to be able commercial writer? By copywriter imposed very stringent requirements, however, everyone can now try their hand at this exciting field. You must be able to express in writing how his and others' ideas words – extremely clear, beautiful and clear. Possession of a perfect rhetoric and oratory, alas, not a commercial writer in handy. The ability to write well honed by long practice, wakes up dormant writing talent, which becomes noticeable after hundreds of written pages. For this reason, very specialized education in copywriting and does not play a big role. Aptitude is determined by the specialist skills to analyze and seek, think outside the box and work with large amounts information. Currently, copywriting demand in almost all areas of business and advertising, but an official profession of copywriter yet. The marketer is, the manager of advertising and PR-specialist is also a – these and many other professions can be obtained at many colleges and universities of the country, but only directly taught copywriting at the School of copywriters as well as daytime and evening courses KNOW "ART" in St. Petersburg. For more information on training programs, time and cost of courses copywriting can be obtained at the center of "ART" by phone 575-62-28 or 572-31-71, as well as on the sites or. Margaret Ivancova

TEXT and TEXTUALIDADE In any communicative production are conceived a text, for which some definitions made for studious exist of the language, in order to become more easy the understanding of its concept. However, no matter how hard definitions exist, still they are limited since some of them are not capable to determine with precision the complexity of a text, therefore the same, etimologicamente, becomes related with the weaveeed term and thus both are fruits of the junction of some wires that if they establish connection until forming one all significant one. In sight of the problematic about the text definition, will be adopted the concept established for the PCN? s (1998, p.77): … the text is a concrete lingustica unit (perceivable for the vision or hearing) that it is taken by the users of the language (falante, writer and listener, reader), in a situation of specific communicative interaction, as a unit of sensible and as filling a reconhecvel and recognized communicative function independently of its extension. Of this form, it is perceived that the text does not need to be something extensive since that transmits a message, being able to be effected in way written or verbal in a situation of interaction between an sender and a receiver, that is, must reach of satisfactory form its (s) interlocutor (you are) and above all to constitute a unit semantics. One estimates then, that a literal production will go to occur when to converge the pragmatic and construction elements of direction, such as: The intentions of the producer; the game of mental images that each one of the interlocutors makes of itself, of the other and the other with regard to itself exactly and to the subject of the speech; the space of visual perceptibilidade and common acoustics, in the communication face the face. (COAST VAL, 1991, p.1) Being thus, it is common in some texts to appear definitive elements and in others not, peculiarity this that will be determined by the sociocomunicativa interaction.