Managing Director

12.02.2018
15:11
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Icon added value: Launch new online Copytesting ad speed Nuremberg. These are the facts: 2010 64% are broadcast daily more commercials than in the year 2000. Since 2005 increased the number of products to 35%, which are advertised on TV. Ten to 15 spots are in an average five minutes permanent prime-time advertising block. So total a steadily rising tide of advertising. 5,590 shorter maturities, the time pressure for the development of the spot and also our all communication patterns are changing.

The criterion of “Enforcement capability within a very short time” is becoming increasingly important. The new online Copytest ad speed is exactly these changed conditions into account. Uniques tool in the market fast, inexpensive, diagnosis. These are the parameters of the ad speed of icon added value. What distinguishes him from the tools of the competitors but significantly is the breakthrough index with detailed awareness measurement and the P & I shift. Dr.

Hildegard basement core, Managing Director and on the Executive Board of icon added value responsible for research & Development: “We measure not only the classic performance, but can explain the mechanics of the spots in their interaction and identify specific optimization potential. The preference & intensity shift, the two most important target parameters, if advertising is to sell, we determine the potential separately. For the acquisition of new customers, as well as for the stronger binding of existing customers. The 5-scale measures also gradual preference changes. In the relevant betting bewerbsumfeld. They are fine and stable. “Benchmark database and international use today’s launch were before performed numerous pilot tests with 20 spots from different industries.” There are now over 400 awareness and more than 100 shift values in the company’s database. Other leaders such as Southwest Airlines offer similar insights. Benchmarks are already available. As institution with global customers and part of the global added value group is ensured that the ad speed international works. From a technical standpoint easily in Europe, United States and Australia. “In Asia “and Latin America we employ first speed the ad as a Studio test, because these countries still have no sufficient high speed Internet penetration”, as Hildegard basement core. And yet the cost advantage remain unchanged. Basement core continued: “With ad speed we can in less than half of the time test the performance of TV spots and for the decision of our customers deliver relevant results.” Anne-Kathrin Kirchhoof head of corporate communications, icon added value

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