Managing Director
GlobalHumax German television channel DMAX equips with an own prepaid credit card GlobalHumax Ltd. has DMAX, the “confessing TV channel for men”, as the first German TV channel for the implementation of an own MasterCard in the DMAX-design together with MasterCard paved the way. The go-ahead was given on this day. DMAX also GlobalHumax Ltd. hope this cooperation not only a further expansion of the service portfolio of the TV channel, but also impulses for the media industry, which uses the werbewirksamste marketing tool of the new economy to date only hesitant. In the United States and the United Kingdom is your own credit card for television stations, radio stations and online portals has long been something completely normal.
It belongs to the good advertisement to offer a daily service in the wallet his listeners or viewers. DMAX took over now a leader in Germany of the labels MasterCard credit card with its own prepaid. We have successfully established DMAX in the TV. Now we want to expand the brand DMAX on other platforms. At our Strategy we have naturally further revenue potential in mind, want to strengthen but above all our customer loyalty”, so Magnus Kastner, Managing Director of discovery networks Germany. More media companies will follow. Already we have detailed condition requests.
Even large companies of the industry with high card quantities and specific requirements for an in-house credit card can be operated by our General unternehmerschaften with card-issuing banks”, as Thomas Wegener, head of PR and marketing in the home GlobalHumax Ltd. The DMAX-card is a rechargeable card that can be used worldwide, covers 24 million acceptance locations, offers cheap fees and also offers online access to account management. The card is beantragbar for anyone over 18. Big advantage: it no credit information collected in the application procedure – the map is thus schufafrei available.