Creative Director

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Finally, it’s done. After a hard pitch ArtLab has pledged again 2012 the contract for the design and implementation of the 7000 m 2 HP stand at the DRUPA Studios, get. The global tender encompassed the design, the design and last but not least the complete implementation of the flagship project of HP graphic solution business. The drupa is the leading international trade fair of printing and print media industry and thus also by far the largest of its kind. Every four years the industry elite in Dusseldorf meets, revolution and evolution of their respective products. The importance of the exhibition is particularly also emphasized by the size and design of the respective trade fair presences. Special attention is also in the digital print industry Primus HP naturally in design and conception on the uniqueness of the visibility. ArtLab is therefore particularly proud that her design concept for this event so successfully established Studios.

The Berlin Agency, since 1996 preffered vendor of HP, was distinguished also for the successful design and implementation of HP presence at drupa 2008 responsible. Since Studios ArtLab brought more than 40 exhibition stands for HP graphic solution business to life. The ArtLab himself has claimed in international competition against high-level competition Studios, is only partly due to the praise and the long-term partnership. Significantly, the end was the overall concept that includes in addition to the pure stand various events in the context of the exhibition. ArtLab studios presented a coherent composition of distinctive design and thematically differentiated event spaces with various eye catchers. Recognition and the compelling presentation of machinery and workflow from the wide digital printing portfolio of HP were 2 more important aspects in planning.

The effectiveness of the processes are part of the unstoppable flow of development on the way to perfection. Flow motion is called innovation; This applies equally to HP and the value system to, the ArtLab Studios stands for”, says Eric Veenstra, Creative Director and co-founder of ArtLab Studios. Since our inception more than 22 years ago, we provide creative solutions, which guarantee our clients maximum added value and planning security.” Created concept ArtLab is happy Studios now on the reactions of visitors to drupa to the 15th time opens its doors in May of the next year. Not only savvy visitors can gain a complex sense of the current state of the development and trend-setting trends of digital printing from HP. Now, the preparations for the large-scale project in full swing. The complex logistics for the to be HP machine park on big printers requires a high degree of thoughtful preparation. Various special constructions are already in the testing phase to have their spectacular effect in almost a year. More is not anyway. See you at drupa 2012

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