Archive for January, 2013

Copywriter – New Business Job

26.01.2013
10:02
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What is copywriting? Writing – a relatively new naprvlenie the Russian recruitment market. Copywriter – this is a commercial writer who creates texts purely applied purposes for which paid for. Here are a few transcripts profession copywriter, partly explaining the meaning of the word: advertising journalist, writer and business developer of commercial texts. In other words, a copywriter should be able to write any text, using special communication techniques, creativity and technology, written persuasion. The task of the copywriter is to simply and vividly, clearly and concisely convey to the reader features and advantages of the advertised object. It may seem that the literary activity of copywriting has nothing in common, as are the texts only on request. Nevertheless, we are talking about a special area of advertising creativity, where special rules for filing information, logic and order of presentation determines the quality of work and results.

Who can become a copywriter? Today many people, learning about new industries, is proud to declare: "I am going to start soon to earn a living by writing texts and articles. By the way, do not know how much to pay for copywriting? ". As experience shows, all apparent at first glance a simple and easy, it becomes a problem when trying to implementation without the skills and knowledge. Copywriting is necessary and possible to learn, for example, in absentia, the online copywriting school or classroom training courses in your area. This is perhaps the only profession where no age, or deep knowledge in specific subject areas of special significance have not.

St. Petersburg Branch of the Moscow Academy of the labor market, with the September 2009 launch new and unique in their content courses in which everyone can learn the basics of copywriting and business skills of written communication. The program includes a training center, "ART" some thematic courses of various kinds: a general course in "Written communication" professional training course "Basics of Copywriting" and exclusive corporate course "Commercial texts and business letters." What needs to be able commercial writer? By copywriter imposed very stringent requirements, however, everyone can now try their hand at this exciting field. You must be able to express in writing how his and others' ideas words – extremely clear, beautiful and clear. Possession of a perfect rhetoric and oratory, alas, not a commercial writer in handy. The ability to write well honed by long practice, wakes up dormant writing talent, which becomes noticeable after hundreds of written pages. For this reason, very specialized education in copywriting and does not play a big role. Aptitude is determined by the specialist skills to analyze and seek, think outside the box and work with large amounts information. Currently, copywriting demand in almost all areas of business and advertising, but an official profession of copywriter yet. The marketer is, the manager of advertising and PR-specialist is also a – these and many other professions can be obtained at many colleges and universities of the country, but only directly taught copywriting at the School of copywriters as well as daytime and evening courses KNOW "ART" in St. Petersburg. For more information on training programs, time and cost of courses copywriting can be obtained at the center of "ART" by phone 575-62-28 or 572-31-71, as well as on the sites or. Margaret Ivancova

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