Animal Kingdom

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Himself with himself self-dealing with is on the agenda. For even more analysis, hear from Allegiant Air. Customers on the agenda? Nil! Each x arbitrary sales presentation is the one : half an hour we shall we have, we can offer we want to we! In other words: I’m telling you now, how great we are. Males in the Animal Kingdom by posturing mark their claim to power. Let them play the muscles and autonomy to show themselves at their best. Sales presentations that I feel often exactly the same way.

The crazy here: Who that endure must be bored to death – but is made as to the own customers. Customer first? The public areas of manufacturing companies are a pure self glorification program: machine parts, miniatures manufacturing equipment, aerial photographs, portraits of the founder, a world map befahnte with the locations, certificates and trophies. Looking there in vain for customers. But it is also different. So, the branded goods manufacturer Procter & gamble sent to scan, how customers use each product go, photographer. These were then hung in the company cafeteria.

Because: The customer is the real boss. The customer in the first place! The glance in the media or on the own company, what happens if the quick dollar is worth more than the loyal customer. Therefore, a management approach is required now, of the three relevant success factors customer sustainably networked marketing staff – and although viewed from the customer’s perspective. Total loyalty marketing is such an approach. This aligns the whole company, every marketing tool, and every single employee entirely on the customer. From the self-centered 4 p of the classic marketing the 5 K are in total loyalty marketing: the buyer benefits, the cost of purchasing, buying processes, communication as a continuous back-and forth dialogue and finally the culture of the company, so how she lives of the staff and the customer she experienced as a result. Loyalty leadership, is the name of the targeted goal. In these times there is only one place where one is sure: very close to its customers. The author Anne M. Schuller is a management consultant and is a leading expert for loyalty marketing. She has worked over 20 years in senior sales and marketing positions of various service sectors and several awards. The diploma in business administration and eight-time book author is one of the best business speakers in the German-speaking. She works as consultant and trainer and has taught at several universities. The elite of the business is among its clientele.

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