DP Studios

Organizational communication means, according to Carlos Fern ndez Collado, such as: “A set of techniques and activities to facilitate and expedite the flow of messages that occur between members of the organization, between the organization and its environment, or to influence in opinions, skills and behaviors of internal and external publics of the organization, all with the latter, so that faster and better meet the goals. ” The PhD in Communication Sciences, Irene Rodriguez Trelles, History development of organizational communication and mark your progress initially in the U.S. (with authors such as Charles Redding, Frederick Jabin, Linda Putnam, Kreps) and Europe (Joan Costa, Fair Villafane, Jose Luis Pi uel Jose Gaitan, Annie Bartoli, Cees Van Riel).Recently it has taken root in Latin America (Gaudencio Torcuato, Carlos Fern ndez Collado, Abraham Nosnik, Rafael Serrano, MariaLuisa Carmen Muriel and Rota), where Mexico, Brazil and Argentina have staged production of theory and practical experience. Communication has become a key element that provides entrepreneurs a coordinated economic management between corporate divisions, customers, suppliers and intermediaries in different parts of the world. It is at this point is the importance of organizational communication, understood as the integration of all forms of communication in an organization, in order to strengthen and promote their identity, and indeed, improve its corporate image as a way of recognizing exchange senses, execute actions, allocate responsibilities, and transmit to represent reality. Any institution that is respected, it must prioritize its organizational structure within a system of communications and information boosting the internal processes that give life to the entity and the project to their area of influence. The internal corporate communications promote participation, integration and coexistence in the framework of organizational culture, where it makes sense the exercise of functions and recognition of individual and group capabilities. Lack of communication strategies within the institution, the lack of channels or underutilized, generates slow processes and actions, delayed responses and misinformation about the policies, all of which prevents the real interaction internally. Communication in organizations is the most powerful tool to align and guide all individual and EAM practices towards a common vision and objectives.