International Conference

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The Spanish hospitality industry studies in Barcelona how entice 800 million Asian tourists Caixa Forum in Barcelona welcomes today during the second day of the second International Conference on Asian tourism. The main objective of this meeting is to present and develop the opportunities and possibilities that can offer the tourist market of the Asian continent to Europe in general and Spain in particular. More than thirty experts from the tourism sector discussed the emerging middle class in countries such as the India, China, Japan, Singapore or South Korea. Potential tourists that currently have a purchasing power greater than their past generations and the predisposition to travel to holiday destinations such as that Spain can offer. Enrique Ruiz de Lera, Deputy Director of foreign marketing of Turespana, has been one of the first protagonists of the presentations at the Congress stating that the profile of the new Asian tourists is formed by young people looking for a destination that is not nor very far, or very close, in which speaks English and with which they have some cultural affinity. This is the reason why the analysis carried out have focused on different strategies to develop to achieve the opening of the Spanish tourism receipt of part of the 800 million tourists that can bring the Asian continent. The second edition of the International Congress on tourism Asia is aimed at companies in the hotel sector and restoration, as they could be the hotels barcelona and of course, to all those professional involved in the sector interested in participating in different strategies that attract Asia, as issuer of tourists. Strategies involving, among other solutions, the improvement in the issuance of visas, airline connections, through the promotion of direct flights and the bet by offering facilities in terms of language, increasing the number of tourist guides, posters and interpreters who facilitate visits. Those attending the Congress, which will put its endpoint during the present day, they will continue during the morning papers analyzing business opportunities offered by a market of such magnitude as the Asian.

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