The advertising concept

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The brief is the document which is based an advertising campaign commercial or institutional and has to be created by the client company in response to market information and marketing objectives of the brand. This document is essentially a condensed summary which must facilitate the work of the agency. It is the presentation of the environment and the sales strategy that will take your product or service. It has to do a lot with marketing strategies that are going to use the product image and especially the characteristics. The use of the briefing is purely internal, since there are reflected all kinds of confidential customer data, which are in this case advertisers. To elaborate, any advertising agency or commercial communication professional / institutional should know at least the following data presented in the Table of Contents:

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