Cooling House AG Implements New Web Appearance Of The SAP Subsidiary Steeb

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Successful website relaunch made in a very short time on the legs Mannheim, October 28, 2009. The Mannheim cooling House AG has implemented the new Web presence of the SAP subsidiary Steeb Anwendungssysteme GmbH. In no time, said Steeb project leader Kolja Czwielung, succeeded in a superb, contemporary Web presence. The conditions were\”ambitious, explains Kolja Czwielung, responsible for online marketing at Steeb. For one, we had a now six-year-old website, the technological basis of which was no longer up to date.

On the other hand, we wanted to restructure the content that streamline texts and at the same time implement our new corporate design. It all within a clearly limited time and on budget\”, so Czwielung. To adapt the website to the current requirements, was the overall goal of the work of Steeb and cooling House AG. In detail, that among other things said: first of all, the previously used, partly proprietary content management system with a powerful, flexible content management system had to (CMS) on the basis of TYPO3 be replaced. In this, the new Visual identity (CI) and the positioning of Steeb in templates were transferred. Finally, the updated content in a relational database have been entered.

We have created new worlds of industry, in which our visitors easily navigate and greatly improved the opportunities for interaction and contact. In addition we have optimized the representation of our numerous reference customers as well as our partner network\”, explains Czwielung. Not all are resulting requirements could be realised from using existing templates. Cooling house developed individual solutions as a TYPO3 Extension for this purpose. Of course all content had to be integrated into a new, more sales-oriented forest\”, explains Christian Reschke, Executive Board of cooling House AG. This concerned not only clearly and to present performance and product areas, but also to generating targeted leads for new business.\” The Whole under the sign of improved usability and a search engine optimized treatment of the site.

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