Oliver Windbrake
After the successful premiere in the summer of 2013 on the Mercedes-Benz fashion week Berlin, it goes for the stationery manufacturer renowned in January 2014, in the next round. Under the motto inspired by fashion, presented fashion week Berlin itself Herlitz in summer 2013 for the first time at the Mercedes-Benz and enthusiasts alike with numerous actions of designer and fashion fans. After this success Herlitz is also in January 2014 again right in the Middle at the top Berlin event – if national and international fashion brands present their collections the affine fashion audience. In addition, Herlitz sustainably established itself in the fashion and lifestyle world and announced his long-term presence at the Berlin fashion week until January 2015. Because trends are born in Berlin, and as a fashion metropolis, it is the perfect platform for new designs.
Also Herlitz, a Berlin company, is with his my.pen edition style inspired by fashion. So the company combines tradition with fashion and lifestyle and shows that the perfect look is already starts at the PIN. “, so Oliver Windbrake, global head of marketing” Herlitz. In February 2014, the Berlin brand manufacturers for stationery from the my.pen style range launches his new ink, which ensures a unique writing experience thanks to elegant curved design in four stylish colours. Already in the run-up to the ink were sent to the internationally known fashion designers, to outline their new looks in the my.pen style of Herlitz. Creations drawn with colored ink transform the direct inputs to the catwalk wall in the tent which Mercedes-Benz fashion week Berlin in a my.pen style of fashion”. But so not enough: Of course there will be also a Herlitz lounge, the colorful this time is to. Visitors who style my.pen lounge of professional designers as fashion silhouettes illustrate themselves allows is used here, in addition to the colorful ink, exclusive of my.pen style fountain pen as a drawing tool.