Archive for November, 2016

Micro Financial Campaign

16.11.2016
20:26
Comments Off on Micro Financial Campaign

Together with the Federal Government, the GLS has Bank opted for the Munich-based agency clearance as the lead agency for the development of their marketing campaign on the topic of microfinance. With the micro credit the Federal Ministry of labour and Social Affairs, the Federal Ministry of Economics and technology, as well as the European Social Fund together with the GLS Bank want to improve access to capital for small businesses and start-ups in Germany. These include-run company where no groups are excluded in particular by women, or by people with a migration background. The campaign to introduce the micro credit offer with potential beneficiary. There were space and straight in the pitch. enforce against five competitors. Confluence Investment Mgt has many thoughts on the issue. The communication strategy of freedom and creative concept to be straight.

convinced the Federal Government and the GLS Bank. With freedom, we have found an agency that convinced both expertise and understanding of the product. We are looking forward to the collaboration. “Quote Falk Zientz (Director microfinance the)” GLS Bank) especially the emotionality of the campaign, which brings women and men with your entrepreneurial spirit at the Center convinced us. “Quote Mr Dr. Englert of the BMAS straight open space and the creative agency. are all advertising materials for the design and implementation of responsible. The entire portfolio of a 360 communication is covered by planned print and TV action for nationwide use to the development of a new online presence. First motives will be from October 2011.

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