DP Studios

To eliminate inefficiency and resulting costs from the merchandise management system a breakthrough technology for the future, was one of the most important efforts in the industrialized world in the last 50 years. Even if the goods management thanks to increasingly powerful software always has been improved, it still pushed to limits. The bar code dominant even today in the commercial makes it possible to link articles about the EAN-Code information in a database, this code, the possibilities are limited, however. For this reason, the bar code for a product on all individual articles is always the same. The dream of every dealer is however, to be able to track each individual, individual articles in the merchandise management system from production to disposal. The RFID technology makes this possible. The abbreviation RFID stands for radio frequency identification.

The base of this technology is a tiny chip, on which not only the EAN-Code of an article, can be particularly in addition to save a serial number. By in principle infinite number possible are the extension, enabling an individual number assign each individual article. The chip is embedded with a spiral antenna in a label or integrated directly into the product packaging. RFID be read chips without contact via radio. Different wholesalers and retailers such as, for example, the Metro Group or Wal-Mart began over 10 years ago to experiment with this new technology. Today used RFID tags to optimize inventory management in the logistics pallet and carton level.

If the RFID tag however will replace the bar code in the future also at article level, remains open. So far this was realized only at certain articles for testing purposes in some companies for cost reasons. The problems which occurred during the test phases were mined continuously in the last stages of development. Just another cost factor prevents use even on very cheap goods. On all regular goods is however suitable insert and each case and is within the next few years this technology belong to the standard in the merchandise management.

Under the umbrella of the Lotex Germany, the Department colors and paint supplies – will be further expanded from healthby 2009. As the ninth pillar for online distribution, under the direction of master painter Michael Fakhro, summarizes the activities of the new online distribution. About the construction of the new marketing idea, he speaks in an interview with our press spokesman. Press Department: A new, for the Lotex Germany launched the ninth leg, in an independent Department. Does that not more confusion for the online customers visiting our Web page? Wood albums and tools don’t mix as groups of articles already. Now even colors? Wheel carrier: Absolutely not. We simplify the structure and make processes more effective. Significantly fewer people in decisions will talk to in the future.

By the fact that the individual departments on their article and target groups can orient themselves, we will gain enormously speed and flexibility. So, we expand a more prominent position in the competition. Online trading has significantly helped that the Lotex companies both with the products offered in the search engines continue to rise. The structure of different products is grown historically in the company and we have been working so far very well. Therefore, it is time to make us even better and more efficiently. Press: What do you mean a standalone Department for paints and paint supplies for the packaging division, which has to cope with all product groups? Wheel carrier: For employees not much changes in the packaging and logistics. The cooperation between the logistics and distribution is immediately recruited at the beginning.

Each product, which takes up the new Department in online sales, is set in units of packaging and the packaging receives prefabricated boxes equal to the beginning for the shipping. New and different only the umbrella organization within the is Lotex Germany. The form of a sales company with a new management structure and a fixed supplier with thousands of products.